Grassroots donors are a valuable asset to your nonprofit’s community. Their individual donations might be humble, but in aggregate, they come together to make your organization’s work possible. It’s vital for smaller nonprofits to solicit their donors, but even large organizations lack the time to individually reach out to every single person. In this article, we have collected 7 tips on how your organization can engage your grassroots donors virtually, especially right now during COVID-19.
Tip #1: Make a Plan
It’s possible that your organization’s original annual communication strategy has long since been rendered outdated. If your organization has not done so already, it’s time to formally plan a new communication strategy for engaging your grassroots donors. This plan should include which team member is accomplishing what task, which messages will go out where (email, snail mail, social media, etc.), your short-term goals for donor engagement, and messaging details to ensure cohesion across platforms.
Tip #2: Communicate More Frequently
Now is not the time to be silent. Even if your organization has paused programming, it’s important to stay present on your main channels so that supporters are reminded of your mission. Your messages can be brief, but should still be filtered through the lens of current events. We suggest sending emails to donors monthly with succinct updates and plans.
Tip #3: Focus on the Short-Term
When sharing information with your supporters, keep your updates limited to the next 2-8 weeks, depending on the level of change at your organization. Right now, because of widespread uncertainty in our community, people are struggling to imagine too far into the future. Your goal is to keep supporters informed but not overwhelmed with information.
Tip #4: Use a Realistic, Yet Hopeful Tone
Mastering the right tone in your communications is an art. Your goal is a sweet spot of realistic optimism without leaning too far toward despair (which leaves donors feeling helpless) or sugarcoating (which comes across as tone-deaf). During these difficult times, donors are looking for positive content, such as stories of resilience or neighbors helping others. Try focusing your content on your programming pivot’s creativity, work, and impact.
Tip #5: Know Your Audience
Consider the “user experience.” Who is your typical grassroots donor and what do they want right now? Are they feeling isolated and looking for community? Are they younger donors interested in social media? Are they politically frustrated and looking for a way to make a difference? Given those experiences, identify their likely “pain points.” What are they missing from your programming or fundraising? Let these questions guide your team when designing resources for donors to engage in, whether it be emotionally-compelling success stories, calls-to-action, or opportunities to connect with fellow supporters.
Tip #6: Stay on Brand
Although your organization has possibly been compelled to pivot, you should still remain recognizable to your supporters. Stay in your lane and remember your organization’s values and mission. Take the time to ask yourself “does it make sense that we are doing this or saying this?” Your donors should not feel confused; they should be reminded about why they gave to your organization in the first place.
Tip #7: Provide Call-to-Actions
Asking your donors to do something aside from just donating money is an excellent way to solidify their engagement. Your organization does not necessarily have to reinvent the wheel, depending on your capacity. You can either create or curate resources for them. Some ideas for actions include a social media challenge, virtual volunteer opportunities, at-home education resources, advocacy, or participating in live-streamed events.
Empowering Girls – Still Vital, Now Virtual!
Written by Carly Abarbanel, Program Director of Girls on the Run-DC
At Girls on the Run-DC, we believe that every girl, everywhere, in every circumstance deserves the resources and support to activate her limitless potential. While no one can be sure of what this school year holds, we are sure of one thing: joy, empowerment, and confidence are NOT cancelled!
As Girls on the Run-DC coaches, we teach our girls to cope with difficult feelings and situations, to do what’s right, to set goals and work to achieve them, and support their friends and communities; at the Girls on the Run-DC office, we’re putting those same lessons to work.
While we are still offering Fall 2020 in-person programming for a limited number of sites who are choosing to implement our safety guidelines, Girls on the Run-DC will be hosting a mostly virtual season this fall.
At Girls on the Run-DC, we’re excited for a strong virtual season running September 8th through November 14th, and we hope that by the end of this post, you will be too!
Why should I care?
- 97% of Girls on the Run participants report learning critical skills to manage emotions, resolve conflict, help others, and make intentional decisions. These skills are essential to our girls’ success this year, and they will continue to be vital through and past the pandemic.
- Girls on the Run-DC serves as an additional level of support for our girls as they navigate these challenging times with the leadership of our trauma-informed and inclusivity-trained coaches.
- Girls on the Run was one of the only three after school programs recognized by researchers at Harvard University as a top research-based Social and Emotional Learning program.
What’s the same?
- The skills and lessons in the curriculum tailored to 3-5th graders (Girls on the Run) and 6th-8th graders (Heart & Sole)
- Teams will remain the same throughout the season, facilitating an environment for the girls to create lasting connections and friendships
- Teams will still meet twice per week
- A celebratory 5K equivalent
- Girls get t-shirts and medals
- Two certified Girls on the Run-DC trained coaches per team of 6-12 girls
- Payment will still be collected on sliding scale based on self-reported household income
What’s new?
- Virtual practices last only 45 minutes on the team’s online platform. Though the practice times will include a lot of movement and activity as part of the lesson, the lesson will end with a preview of the workout girls then complete on their own in or around their homes.
- Every girl will receive a Girls on the Run program journal to use throughout the season to track her goals and progress.
- The Virtual 5K Week (November 8th- 14th) provides girls and Community Runners the chance to participate in the celebratory event in a way, space, and time that meets their unique needs.
If you know a girl interested in finding joy, friendship, confidence, grit, and a number of other social emotional skills while she develops healthy and active habits, have her check out our website, gotrdc.org/register-now, and sign up for a life-changing virtual season!
7 Tips on Engaging Major Donors Remotely
With a shifting and uncertain fundraising landscape, keeping our major donors engaged is more important now than ever. But how can you effectively engage them when you are unable to connect in-person? In this article, we have collected 7 tips on how to effectively engage your major donors remotely during COVID-19.
Tip #1. Identify and Prioritize Donors
This first tip may sound obvious, but it may be deceptively tricky to pull off efficiently. With limited time and resources, your small nonprofit cannot possibly call everybody who has ever donated, so you’ll need to stratify your donor pool. (Moments like these make investments in CRMs all the more valuable!) Your first round of calls should go to your top 50 most generous donors. Second, prioritize the donors who usually give during this time of year. Third, focus on long-time donors. And finally, focus on first-time donors who gave over $250 during the last year.
Tip #2. Plan Your Schedule
One of the upsides of social distancing is that you no longer need to factor in things like transit time when planning donor meetings. In fact, you might be able to engage major donors more frequently than you normally could! Consider this: if you assign 3 team members 2 calls a day, your organization can contact 126 donors in only 3 weeks! Consider also offering “exclusive briefings” to groups of 20 donors or less; this will both allow you to reach more people faster and will foster a sense of community with your donors.
Tip #3. Value the Relationship
If we have learned any lessons from past crisis-fundraising, it is this: relationships matter. When nonprofits are soliciting funds, they must engage their major donor as a “whole person.” Conversations should feel relational — not transactional. People give to people! The first thing you should do in a meeting is to check-in with them and ask how they are doing; life updates will help guide you in how to engage them and make the ask more tailored. Depending on the nature of the particular relationship with this individual, share about your own life as well; these conversations should be a dialogue.
Tip #4. Communicate Your Changes
Keep your major donors in the loop! Explain any programming or operational pivots due to recent circumstances. Don’t paint an overly rosy picture of your challenges, but do focus in on creativity, your team’s work ethic, and the new impact on your community. Donors will feel more confident about their past donations when they learn about your short-term plans and feel more generous when they feel hope about the future. Consider sharing significant updates with select major donors prior to widespread public announcements.
Tip #5. Keep Meetings Focused
Your virtual meetings should maintain a human touch, but still be instilled with purpose and structure. Before beginning a meeting, write down the 1-3 major updates or points you want to share. Attention spans in virtual meetings tend to drop after 30 minutes, so plan on keeping meetings a reasonable length. After all, your donor’s time is valuable too.
Tip #6. Ask for Advice.
People love being asked for their advice, especially major donors. You can ask them for advice, contacts, feedback, or examples of what they have seen other organizations doing. If possible, try to tailor your question to their specific professional background or interests. When holding your executive briefings with larger groups of donors, use the poll-function to ask for feedback or advice. This makes the donor feel engaged, valued, and involved in your work.
Tip #7. Make Your Ask Specific
Just about everyone is being affected by the economic crisis related to COVID-19 to some degree. If your major donors are facing an uncertain financial future, you need to cut through that doubt with certainty. Ask for a specific amount of money that will support a specific project and why it matters now. Contextualize these asks with stories and perspectives of staff and/or clients. By painting a clear picture, your donor will have more confidence in giving, rather than feeling uncertain about where their money is going.
Five Tips on Engaging Your Nonprofit Staff
It’s been months since your team has met in person. As a manager, how do you maintain your team’s collaboration, focus, and productivity when everybody is scattered in their respective homes and experiencing their own unique challenges? Here, we have put together 5 tips for nonprofit supervisors to engage their staff during the ongoing pandemic.
Tip 1: Layer Your Communication
Engage Individuals. All of your staff should have a weekly 1-on-1 meeting with a supervisor. During these check-ins, ask your staff about both their work deliverables as well as how they are doing working remotely. These individual meetings will be a key opportunity for in-depth updates on strategy, goals, and team progress. If possible, try to schedule them earlier in the week to set an engaged tone for the coming days.
Engage Groups. Schedule a weekly check-in with your entire team. If you have over 15 staff members, you may need to break this up into smaller groups since video calls get difficult past 12-15 people. (For larger group meetings, consider every other week or monthly instead.) During these group meetings, ask everyone for a brief personal or professional update. Consider scheduling them for Friday, since it will allow people to report on what they have accomplished during the week.
Engage Peers. This is an important time to tap informal leaders at the organization. Encourage your staff to still reach out to each other and keep up a sense of comradery and unity as a team. One way to do this is by creating projects which require two or more people to collaborate.
Tip 2: Create a Work Plan
Set goals. Set weekly and monthly goals for the team and encourage your staff to set daily goals for themselves.
Discover pain points. Ask your staff how work is going, what is difficult, and what they need to succeed in their current situation: more communication, technology, time? Ask yourself what is difficult for everybody and what is uniquely difficult for particular team members.
Plan ahead. Hedge your bets by assuming that remote work will continue for at least two weeks longer than whatever the current government plan is saying. This will give you leeway for transitioning back. For most teams, all staff will not be back in the office at normal hours for at least another two months.
Tip 3: Balance Outreach
Balance video calls with other forms of communication. Video calls grab attention better, but if overdone they can be overwhelming for staff. If a conversation in person would have lasted 5 minutes, then it shouldn’t last 20 minutes on zoom! Balance their use with traditional voice-only phone calls and emails.
Balance productivity with social engagement. Virtual meetings should be predominantly work-focused, with social elements incorporated. You can engage the whole person by asking how people are doing during team check-ins and doing something “fun” at least every other week.
Balance equality with flexibility. Although you should treat all of your staff as equally important team members of your nonprofit, you cannot ignore that different employees are facing different challenges. Some staff are working through challenges such as insufficient childcare, weak internet connection, unusual work hours, or loud and crowded workspaces. Be flexible in providing different team members different allowances.
Tip 4: Address Burnout
Breaks. A lot of staff are working more than ever and the work/life balance is blurred at the moment. Try to find opportunities to at least give small groups some time off or at least less pressure for a day.
Share Progress. As projects get accomplished or goals are met, share with the wider team. Give your team some “wins.” Shout-out specific people who have gone above and beyond.
Be Realistic. Some of us may need to be working more than 40 hours right now and some may actually want to. Model good behavior; for example, if you’re writing an email late at night, schedule it to go out on Monday morning. Ask staff how they are feeling, not how much they are working.
Tip 5: Bring, Leave, Start.
This new remote working situation does not have to be an exact replication of the office. In many ways, this new situation is like running a nonprofit startup again!
Bring. Make a chart of the top five elements of culture and top five projects. Consider which to try to bring into remote work. You may need to adapt, pause, or abandon certain projects.
Leave. Not everything has to continue as usual during this time. Feel free to cut some meetings and pause some projects as needed. Not all of your office life will translate to remote work or is even relevant or helpful anymore to our new context.
Start. You may have new workflows and cultural norms that need to replace the old during remote work. Much of this you will discover as you “muddle along.” Be flexible and willing to adapt to ever-changing circumstances!
The First Annual National Small Nonprofit Summit
On July 23-24, the Catalogue for Philanthropy was proud to host our first annual National Small Nonprofit Summit! This free, two-day virtual event provided networking and learning opportunities for community-based nonprofit organizations from across the country (and even Canada). This conference was a natural expansion of our work and extension of our reach. For the past 15 years, the Catalogue has been supporting small to mid-sized nonprofits in the greater Washington area. With the shift to virtual resources and support, we’ve welcomed the opportunity to not just help those nonprofits in our region, but many from across the country as well.
The Summit featured workshops tailor-made for the needs of smaller charities; the recommended strategies and ideas were accessible, realistic, and actionable. We created the Summit because we knew that many national gatherings were too expensive to be accessible to smaller organizations, or the content wasn’t realistic for their day to day reality. The inaccessibility of this professional development –through lack of access or applicability — creates an inequitable cycle, where the only nonprofits with access to quality capacity building and networking are those who can afford it.
Over the past couple of years, we have received a number of requests for us to address this gap by hosting a national conference for small nonprofits. Given the upfront investment for an in-person conference, this remained a long-term goal that we hoped we could eventually build toward.
With recent changes due to the pandemic, our team was able to reconsider a virtual shift. After moving all of our in-person programming online and opening it up to nonprofits outside of our network, we received strong feedback and even stronger demand. Online programming has made it easier and faster for nonprofit professionals to participate in our sessions. In fact, since March 2020, we have had over 5,000 participants!
This opened our eyes to the exciting possibility of a national virtual summit, something far more feasible than an in-person event would have been. We worked with local partners to identify the topics most important to them, planned the needed infrastructure, and were grateful to receive pro bono support for several sessions from local consultants. Throughout the past several months, we have been so thankful for our community’s generosity, including the wide variety of nonprofit professionals and consultants willing to share their expertise widely and freely.
Two days, 17 sessions, 170+ participants, and 1,000+ live views later, we are proud to say that our first national summit was a great success! This summit provided a sense of true community and solidarity, despite the virtual distance. Sessions featured active discussion in the chat as well as breakout rooms, which allowed participants to speak directly with each other about similar issues they were experiencing.
From this summit, we saw how nonprofits everywhere are committed and active in finding creative ways to serve their local communities. The Catalogue has been inspired by their resiliency and effort, and we are committed to continue finding ways to lift them up. The summit was a success, but the work still continues — in fact, we held 6 free Learning Commons sessions just in the week afterward. If you were unable to join us for the summit, we welcome you to watch recordings of the sessions at the National Small Nonprofit Summit website.
“I’m Stronger Than I Think” – Reflecting on a Year Serving Mothers and Children
Written by Xiomara Munoz, Program Assistant at The Northwest Center
As I reflect on this year of service, one word continues to encapsulate my emotions: gratitude.
I’m so thankful for my time working as a Program Assistant at the Northwest Center. This year has been filled with practicing accompaniment, witnessing joy and hope and walking with mothers who face immense difficulties, but who remain resilient and brave in the face of these challenges.
One of my favorite memories from a conversation I had with a client was when she was opening up with me about the joys and struggles of motherhood. She shared how she had really surprised herself by her own resilience as a new mom. She paused midway through the conversation and seemed to be thinking out loud as she reflected, “You know, I’m stronger than I think.” I felt empowered just listening to her embrace her own strength. For me, that’s the beauty of accompaniment; basking in a strength unveiled.
Sometimes it’s difficult, sometimes the moms don’t see their strength right away, sometimes the daily challenges that they’re up against seem a little less conquerable. But I’ve learned that this too is the beauty of accompaniment; being there to remind the moms that their strength is there, yet unveiled, but still, undoubtedly, there.
I’ve been inspired day in and day out, by the moms who come to the center and also by the staff and their dedication and service to each and every one of our clients. Again, it’s the beauty of a strength and compassion that gives without counting the cost.
Thank you to the moms who have been more inspiring to me than they’ll know. For their courage in vulnerability and for how they have exemplified the strength of a mother’s self-sacrificing love.
Thank you to the staff and volunteers who never failed to give their all. I’ve been encouraged and uplifted by their commitment to a holistic approach to caring for all life. Thank you for all the hidden ways you’ve given of yourself.
I’m overcome with gratitude that I could be a witness to authentic accompaniment, to hope, and to the promise of unveiled strength that new life and motherhood always brings. What a gift this year has been and all I can say is, thank you.
This reflection was written by Xiomara Munoz, who served the past twelve months as The Northwest Center’s Pregnancy Center Program Assistant during her volunteer year with the Capuchin Franciscan Volunteer Corps.
To find out how you can support The Northwest Center in its mission to serve women and babies, contact Kelly Marcum at kelly@northwestcenter.net or visit the Center’s website.
How Court Appointed Special Advocates Support Trauma-Impacted Youth
Written By Allison Kahn-Pauli, Chief of Staff for CASA for Children of DC
Trauma. A word that is heavy with meaning. Acute trauma. Complex trauma. Historical trauma. What do you think when you hear the word trauma? Perhaps a specific event in your life comes to mind, or one experienced by another. An injury, a natural disaster, an experience that has left lasting marks.
When CASA for Children of DC hears trauma, we think about the trauma of youth who have experienced childhood abuse and neglect. We think about the trauma of foster youth who have been removed from their homes, separated from their family, their friends, their community. We think about the cycle of trauma that may have led to an abusive or neglectful home. And we think about the impact of childhood trauma: affecting brain development, predisposing youth to dysregulated emotion, behavior, memory, and processing, impacting youths’ success in education, building life skills, and overall well-being.
But we think too, about resilience – the ability to overcome trauma. Positive, consistent, adult relationships have been identified as a significant protective factor in mitigating the impact of trauma and in helping to build resilience. We think about what we can do, as an organization, and a community, to build resilience in our youth.
CASA for Children of DC provides positive and consistent adult figures to court-involved youth in the District of Columbia through Court Appointed Special Advocates – CASA volunteers. CASA volunteers are recruited from the community and specially-trained to provide support to trauma-impacted youth. CASA volunteers form a mentor-like relationship with children and youth, engaging them in positive activities, and assisting them with goal attainment. Based on the relationship developed, CASA volunteers represent their youth’s best interests in Court.
CASA volunteers are trained to support youth across four domains designed to mitigate the impact of trauma: Permanency, Education, Well-Being, and Life Skills. Throughout this work, CASA volunteers help to build the “7 C’s of Resilience” in youth:
- Competence – Gaining mastery over topics, learning skills, improving in school
- Confidence – Building self-confidence
- Connection – Helping connect to community, extracurriculars, peers, family members
- Character – Knowing one’s self, developing interests & hobbies, being a role model
- Contribution – Connecting to community service, giving back
- Coping – Identifying & developing alternative coping mechanisms like yoga, writing, sports; advocating for therapy
- Control – Helping youth to self-advocate, goal-setting
CASA DC believes that together, we can help mitigate the impact of trauma and help court-involved youth to thrive.
Take, for example, Sahara*, removed from her mother at 7 years old due to substance use and neglect, who had been left to parent her younger siblings time and time again. Who told others that she was made to sleep on the floor because she was “bad.” Behind in school and struggling to read, Sahara had a strong desire to learn. So Sahara was connected with a CASA volunteer who helped her to write stories, encouraging her to build competency and confidence in her reading and writing. Sahara became an honor roll student. With her CASA volunteer, Sahara discovered recreational activities and a passion for art, building character. Her CASA consistently advocated for therapy, ensuring that Sahara had appropriate supports for coping. And as Sahara’s mother demonstrated consistent sobriety and improved parenting, the CASA supported that connection, working with the whole family towards successful reunification.
Consider Myra*, placed in foster care at 16 following an incident of physical abuse. When matched with her CASA volunteer, Myra was struggling with mental health and emotional dysregulation, in addition to being a teenage mother. Though Myra did not engage well with her interdisciplinary team, she and her CASA formed a strong connection, providing Myra with a consistent supportive adult figure. Myra and her CASA worked together for over three years until she emancipated from care on her 21st birthday. During that time, Myra’s CASA volunteer helped her to gain control over unstable placement arrangements and to identify employment so that Myra aged out with a stable home for parenting youth and a job.
Like Sahara and Myra, there are over 800 court-involved youth in the District of Columbia, who have been impacted by childhood trauma. But like Sahara and Myra, they too can find connection and resiliency in a Court Appointed Special Advocate. If you want to change a child’s story or wish to learn more about the work of CASA for Children of DC, please contact our Executive Director, Arika Orozco, at aorozco@casadc.org or visit our website.
Continuing to Build Our Community Virtually
Written by Carole Trevey and Carolyn Jeppsen of BroadFutures
BroadFutures is revolutionizing the way young people with learning and related disabilities prepare for the workforce through an innovative training, mentoring and paid internship program. Like most organizations, COVID-19 threw us a hefty number of curveballs for our summer internship program. Our program is founded on community, peer to peer learning and interaction, both in our training and at the internships.
No longer able to meet in person or to engage our participants in internships, we could have easily foregone our summer program completely. However, in so doing, it would have been the young people we serve who would have lost out. Not being able to help them realize their potential and abilities would have been contrary to the very heart of our mission. We therefore made the important decision to move forward with programming – only this time, it would be completely in the virtual setting and focused on training and mentoring. In early June, we introduced our first-ever virtual Summer Strengths Program with participants from all over the country. The program consisted of a five-week intensive and interactive program focused on college and career readiness. From 9:30am to 2:30pm, Monday through Friday, each day was filled with interactive workshops, thoughtful discussions, and curriculum-reinforcing games. Our curriculum is focused on ensuring that our participants learn their strengths and where they need support, as well as strategies for success. We cover a wide variety of topics, including developing professional communication and self-advocacy skills, mastering effective time management and executive functioning skills, building and refining resumes and LinkedIn profiles, practicing how to ace a job interview, understanding financial literacy, and so much more. Our online curriculum mirrored our in-person curriculum and stayed true to our mission by integrating the arts, as well as mindfulness and yoga.
Our curriculum stressed the importance of accommodating alternative learners and ensuring that our program was fun, engaging, and relevant to our participants’ future success. With the use of virtual breakout rooms, direct instruction limited to short periods of time, the incorporation of drama, yoga/mindfulness sessions, and games, the participants successfully remained engaged throughout the entire day, making the program an overwhelming success. Our biggest success, however, was the cohort itself. They created an incredible community of diverse learners. They all grew together with compassion, empathy, patience and earnest appreciation of each other – in just five short weeks.
On the first day of the program, one by one the participants clicked the program-assigned Zoom link, immediately throwing them into a virtual space they had never experienced before as a community. Unsure of how to navigate the virtual world in a Zoom meeting with people they had never met, everyone was hesitant at first to speak up. They were even perhaps a bit nervous because this was new territory for everyone, including our own BroadFutures staff. By the last week the picture of our cohort was very different. They happily engaged in conversations and helped each other out when needed, an incredible testament of how far they came in terms of navigating the virtual space and building their own community.
It has been quite extraordinary to witness how relationships can develop so quickly in a virtual setting. Even though the participants are not having the in-person internship experience, they are still taking something equally valuable from the BroadFutures program. Ultimately, our participants were given the space to connect with young people who were experiencing similar struggles, successes and triumphs; these shared experiences bringing them together as a community. This especially came to light when we challenged the participants to reflect back on their experiences within the program and our BroadFutures community. Their responses on a piece of gratitude they would take with them from the program were awe-inspiring. Here are just a few examples:
- “Learning in spaces with other people”
- “Everyone’s unique outlooks and insights”
- “How we work as a team”
- “Friendship”
- “How we communicate with each other and the bonds that we have – I will miss this a lot when I go back to school”
Responses like these helped to validate that BroadFutures’ value holds strong even with the program being held virtually. To continue creating spaces for individuals with learning and attention issues to come together, we have decided to hold a virtual Fall Program as well! The fall program will be much like the summer program – held entirely over Zoom, providing an inclusive and interactive college and career readiness curriculum that integrates the arts as well as yoga and mindfulness. Participants can also opt to sign up for an additional four weeks where they can work on an independent project or portfolio of their choosing with the support and guidance of the BroadFutures team.
To learn more about the Fall 2020 Strengths Program, download our flyer here. In addition, we are holding two virtual information sessions:
- July 21st, 10:00am EST
- August 18th, 10:00am EST
Please RSVP to ctrevey@broadfutures.org to receive the Zoom link.
If you are interested in signing up for the fall program, please fill out this form. We are looking forward to continuing to serve our community and unlocking the potential of the amazing young people who drive our mission.
Washington Urban Debate League Brings Home (Virtual) National Debate Championship
Written by David Trigaux, Program Director of the Washington Urban Debate League
The COVID 19 pandemic derailed the school year mid-semester. Teachers were given a single weekend’s notice in some instances that they were going online on Monday, schools scrambled to address the digital divide, and many students were lost in the shuffle or just gave up on the semester amid the chaos. Dire warnings about learning loss and exacerbating opportunity gaps fly fast and frequent, with few structural solutions in sight as the school year ends and we start looking towards the fall. This chaos has been magnified by the disproportionate impact of the virus on the black and brown members of the greater Washington community and the ongoing protests (and the government response) against racial injustice and police brutality, especially here in D.C.
It’s been a tough few months for the D.C. community, but I’m here today to share a bit of good news: a pair of intrepid young middle schoolers, representing a tiny D.C. charter school, overcame the steep odds and the pivot online amidst the pandemic and won a national debate championship.
Eighth graders David Sipos and Samantha Perkins of Inspired Teaching Demonstration School were among the 6 partnerships (from Capital City [x2], EL Haynes, Washington Latin, and Benjamin Tasker) that qualified to represent the Washington Urban Debate League (WUDL)* at the Urban Debate Middle School National Tournament in May 2020. Originally scheduled to be hosted in Tulsa, Oklahoma this season, the national tournament was one of the first in the country (and one of the few national competitions of any kind) to pivot online and actually happen this spring, giving at least a few young people the culminative experience they’d worked so hard to achieve all year.

Samantha Perkins and David Sipos at the Ornstein Summer Debate Institute Summer 2019. They won first place in the JV Division despite only being in middle school
The WUDL qualifiers hardly missed a beat, shifting to online preparation sessions with their coaches and our Program Coordinator, Dara Davis, several times a week on top of their schoolwork and all the turmoil that was April. This year’s topic was global arms sales, with students considering questions of national security such as the wars (and human rights situations) in Yemen, Ukraine, and beyond. While a different WUDL program (Kenmoor Middle School) took home the top prize at least year’s Middle School National Tournament, the number of competitors more than doubled this year, and we did not have realistic aspirations of repeating the title. We asked each qualifying pair what their goals were, and most simply said that they wanted to win more rounds than they lost, or at least not embarrass themselves.
The tournament was the first event of its kind that any of the participants had attended before. Normally, students (in this case, from around the nation) would gather at a school or university, toting laptops and tubs of evidence to debate a timely question of public policy. Tournaments are highly social events, with students laughing and joking in the hallways and having serious discussions about some of the biggest questions (often with more sophistication than some political leaders). The normally lively and exciting atmosphere was replaced by a student’s home and the quiet of spending most of a weekend online, debating and chatting with friends and competitors alike via Zoom.

David and Samantha at a local WUDL tournament at DC International in Fall 2019, winning trophies, as usual.
Through the early rounds, Samantha and David did well, defeating teams from Kansas City and Brooklyn before lunch on Saturday, but they hadn’t faced powerhouse teams from Harlem or Boston yet. Helping administer the competition, I didn’t get a chance to check in with them again until the awards ceremony that evening, where they expressed cautious optimism. As awards were announced, David and Samantha were undefeated through preliminary rounds. David was named the nation’s 7th best individual speaker, (out of 72 national qualifiers, and thousands more who didn’t qualify) and they advanced to elimination rounds, along with 5/6 of the WUDL qualifiers. We were extremely proud and pleased.
On Sunday, they entered their second straight long day online — after 11 hours of screen time the previous day! Round after round, they presented their arguments before panels of experienced judges from around the nation and defeated highly lauded teams from Tulsa and New York before coming face to face with close friends Joey Villaflor and Jener Balk from Capital City (also a WUDL school). Joey and Jener had defeated teams from Tulsa, Kansas City, and Boston in route to the final round, a familiar re-match that had occurred many times at local competitions here in D.C. On a split decision, presenting before a panel with more than 50 years of combined debate expertise from around the nation, Samantha and David prevailed, bringing home the national championship to their school and the WUDL once again!

Jener Balk and Joey Villaflor of Capital City, the national runner ups at Middle School Nationals this past year, seen at a tournament in December 2019
The WUDL partnered with Inspired Teaching to start a debate program three years ago, but the program took a huge step forward this year. Founding members David and Samantha partnered with new coach Maggie Meiman (George Washington, Class of 2020) to dramatically expand the size of the team and decided to get serious about achieving some competitive success this season. The pair were the top middle school team at the Ornstein Summer Debate Institute** last summer, and didn’t let up all season, eventually leading their squad to win a series of regional awards, including Best Middle School Team, Best Middle School Debaters, and more.
National titles are exciting, but the trophies are a big shiny signal about the learning and personal growth occurring along the way. Peer reviewed research tells us that participation in Urban Debate significantly improves the traditional academic measures of success that we look at such as grades, test scores, graduation rates and admission to selective high school magnet programs and elite universities. (This year’s class includes freshmen at Georgetown, GW, Howard, Duke, and a number of other elite universities.) Beyond the numbers, I’ve seen these young people learn to harness their thoughts and learn to express incredibly complex ideas with the dexterity of advocates many years their senior. The intellectual confidence, poise, and leadership I’ve seen them develop are portable skills that will serve them well for the rest of their lives. The growth these two phenomenal young people have shown over the past year is exactly what makes me excited to go to work every day.

About half of the Inspired Teaching Demonstration School (ITDS) Debate Team, including Samantha and David, between rounds earlier this spring.
Online debate was highly successful, beyond our hopes, and the lively atmosphere is largely replicable online. More than 40 WUDL debaters and a strong cadre of family members and teachers joined to cheer on their league-mates, and new friends were made across the nation. The medium presented some unique benefits, such as Inspired Teaching Principal Seth Biderman being able to hop on and watch his student’s success as they advanced through elimination rounds on Sunday.
We are excited about the upcoming Ornstein Summer Debate Institute, and this coming year’s very timely topic, Criminal Justice Reform. Many of our students are passionate about what’s going on in the world around them (Samantha and David skipped a major competition last year to attend the Climate protests with Greta last fall, and I’ve seen many in the streets protesting the last few weeks), and this topic will help them hone their advocacy skills further.
The story of this tournament wouldn’t be complete without a huge THANK YOU to all of the members of the WUDL community that helped out and assisted with the tournament, either helping prepare students to compete by watching practices, or as judges during the tournament: Darrian Carroll, Eric Clarke, Michael Fuentes, Arielle Giordano, Ny Glover, Wil Hawk, Selah Lee-Bey, Alex Pappas, Raffi Piliero, Renee Reneau, Andrew Samuelson, and Zoe Spielvogel. I’d also like to give a huge shout out to our Program Coordinator, Dara Davis, for leading our prep sessions for the competition.
*The Washington Urban Debate League is a local non-profit (and Catalogue for Philanthropy Partner) that supports debate programs at public schools in the D.C. area. Only 5 years old, the WUDL has grown quickly to work with more than 40 local schools and thousands of local students each year. All our programming is 100% free for students and schools.
**The institute is hosted by the Washington Urban Debate League and the Matthew Ornstein Memorial Foundation every summer and is free for any D.C. area public school student in middle or high school. Registration is open now for this year’s summer institute, hosted July 20th- August 1st, 2020, online.
About the Author: David has been teaching debate and/or working in politics for 15 years. He’d love to tell you more about the WUDL and how you can get involved. David.Trigaux@UrbanDebate.org
Meet the Catalogue’s New Intern!
The Catalogue is excited to welcome our new Nonprofit Management Intern, Zariah Tolman! Please allow her to introduce herself in this interview:
- Tell us about yourself!
I am from a tiny town in Wyoming of only 50 people! I would drive twenty miles to my K-12 school each day. Attending Montana State University in the “big city” of Bozeman, Montana started out as a large challenge. The struggles I had growing up in rural Wyoming and trying to transition to college have greatly inspired my career interests: to address disparities that rural youth/teens experience!
I was a pre-med student at Montana State, double-majoring in Neuroscience and Biochemistry and double-minoring in Biomedical Engineering and Global Health! Over the course of college, I went from wanting to pursue medicine, to pursuing MD/PhD programs, to pursuing only grad school. I will be applying to Master’s and PhD programs this fall to study Social/Behavioral Intervention, Community Health, or Global Health!
- What made you interested in joining the Catalogue?
One of the experiences that has helped me realize I did not want to pursue medicine has been my journey in founding a nonprofit for rural youth/teens to help them be more connected to themselves and their communities. It started out as a side-project and has become the primary focus of my gap year! This experience has been influential in interesting me in the nonprofit sector as a whole.
Another life-changing experience I had was being awarded the Truman scholarship which, in addition to supporting graduate education, has a program called Summer Institute. The Trumans chose internships of choice from a massive list and luckily the Catalogue was number four on the list. After I read about the work that the Catalogue does, I knew I wanted to be a part of the team.
- What experience have you had with nonprofits?
I have volunteered with several nonprofits, and then I am starting my own. There is Health Equity Circle which addresses health disparities across Montana using community organizing principles, we also work closely with the Area Health Education Center to take those principles and interprofessional education principles to rural Montana. Thrive in Bozeman coordinated a mentorship between myself and a high schooler. The Atlas Culture Foundation, founded by a Bozeman-ite, took me to Morocco to teach French to village children. I conducted research in Uganda through Love Volunteers, and currently coordinate donors to support Ugandan education through It Takes a Village. I am consistently amazed at how many people are working to improve the lives of others, and I think all of these experiences have encouraged me to pursue a career that can increase collaborations and networking between organizations to further create impact.
- What are you looking forward to in this internship?
I am looking forward to so much! I am excited to learn more about how nonprofits work and how to create resources for nonprofits. This is also the first time I have been part of a professional team (vs a student-led campus organization), and I am looking forward to see how the team works together to accomplish their goals. I am also very grateful to learn more about effective story-telling. I learned over 3 years of molecular research and research in Uganda that even if you have compelling statistics, the way to truly reach people, garner support, and create empathy is through story-telling. The story-telling will also help me get to know the incredible work partners are doing, which will help me to be inspired!
- What do you like to do in your spare time?
I love to adventure, which manifests itself in motorcycling (always wearing a helmet, of course, as I whip around on my R6), snowboarding, pole-vaulting (I’ve gotten to coach high schoolers the last two years which was amazing), cliff jumping, camping (I was in Yosemite National Park for spring break with my boyfriend when California began to shut down from the pandemic), trail-running, travelling, you name it!